Agritourism for Sustainable Development

Reflections from Emerging African Economies

January 2024
More details
  • Publisher
  • Published
    30th January
  • ISBN 9781800623682
  • Language English
  • Pages 264 pp.
  • Size 6" x 9"

Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism.

By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost.

Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) framework, which emphasize the fostering of novel sustainable agritourism, the book includes:

- methodologies, theory, reviews, primary research findings and practice

- topics such as start-ups, legal aspects, CSR and digital technologies

- techniques and tools with global application

The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies.

1. Introduction: Agritourism for Sustainable Development--Brighton Nyagadza, Farai Chigora and Azizul Hassan
2. Economic and Non-Economic Aspects of Agritourism Development: The Evidence from Nigeria—Lucyna Przezbórska-Skobiej and Gilda Eyang
3. Rebranding the African Continent through Agritourism--Collen Sabao, Komborerai Wilfred Chikwape and Ernest Mugoni
4. Redefining Social Media through Agritourism Business Marketing--Chipo Katsande, Farai Chigora, Gracious Mutipforo and Solomon Marime
5. The Prospects and Challenges of Developing Sustainable Agritourism in Southeast Lowveld of Zimbabwe--Zibanai Zhou
6. A Broad Conceptualization of Social Change in Agritourism: An Examination of How Mobile Phone Technology Usage in Africa Is Making It Possible--Geoffrey Korir
7. Social Media Marketing in Agritourism in a Pandemic World: Essential Ethical Considerations-- Geoffrey Korir and Hellen Amunga
8. Adoption of Agritourism and Technology as a Panacea for Enhancing Rural Sustainable Development in Developing Countries--Edward Chinongwa
9. Digital Technologies for Sustainable Agritourism and Human Development in Zimbabwe--Sharon Chisango, Raymond Mapuranga and Regis Muchowe
10. Rebranding the African Continent through Agritourism: A Case of Sustainable Agriculture in Zimbabwe--Martin Dzapasi and Yeukayi Dzapasi
11. Unlocking Sustainable Agritourism Development in Angola: Critical Success Factors and Stakeholder Perspectives - A Case Study of Huambo Province—Jabulani Garwi
12. Corporate Social Responsibility for Agritourism Development--Admire Mthombeni, Obert Sifile

Brighton Nyagadza, PhD

Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe; a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa; a full member of the Marketers Association of Zimbabwe (MAZ); an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom; and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books published by Taylor & Francis; Emerald Insight, United Kingdom; Lexington books published by Rowan & Littlefield; and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.

Farai Chigora, PhD

Dr. Farai Chigora holds a Doctorate in Business Administration (DBA) from University of KwaZulu-Natal (South Africa), a Senior Lecturer in Business Science in the College of Business, Peace Leadership and Governance, Africa University in Zimbabwe. He is a branding specialist with interest in destination branding, strategic marketing, business research and related business areas which he has authored in various refereed international journals.

Azizul Hassan, PhD

Dr. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr. Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

Sustainable Agritourism; Frugal Tourism Innovations; Emerging Economies; African emerging economies; Sustainable Agritourism Entrepreneurship; Agritourism Techno-Entrepreneurship Business; Agritourism Techno-Entrepreneurship; agritourism regulation and planning; Development of Tourism And Agriculture; Farm Accommodation Services; Frugal Agritourism Innovation And Sustainable Agritourism Techno-Entrepreneurship; Corporate Social Responsibility (CSR); Technological Agricultural Firms; Incubators And Accelerators For Sustainable Agritourism