Brighton Nyagadza, PhD


Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe; a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa; a full member of the Marketers Association of Zimbabwe (MAZ); an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom; and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books published by Taylor & Francis; Emerald Insight, United Kingdom; Lexington books published by Rowan & Littlefield; and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.