Sustainable Agricultural Marketing and Agribusiness Development

An African Perspective

November 2023
More details
  • Publisher
  • Published
    6th November 2023
  • ISBN 9781800622524
  • Language English
  • Pages 192 pp.
  • Size 6" x 9"

The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organizations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

Brighton Nyagadza, PhD

Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe; a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa; a full member of the Marketers Association of Zimbabwe (MAZ); an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom; and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books published by Taylor & Francis; Emerald Insight, United Kingdom; Lexington books published by Rowan & Littlefield; and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.

Tanyaradzwa Rukasha, PhD

Dr. Tanyaradzwa Rukasha has a PhD in Agricultural Economics from Fort Hare University. Her research interests focus on climate smart agriculture, post-harvest technology for developing countries, technology adoption, and diffusion.

agricultural marketing; agribusiness; supply chains; value chains; social media marketing; agricultural entrepreneurship; farm business management; agricultural sustainability; african agriculture; rural development; agricultural economics; information systems; agricultural investment