Sustainable Poultry Production in Europe

CONTENTS
CONTRIBUTORS
PREFACE
ACKNOWLEDGEMENT

Part I: Creating a Resilient Industry
1. Making a Resilient Poultry Industry in Europe
2. Consumer Perceptions of Poultry Meat and Eggs: Bridging the Gap Between Public Perceptions and Reality

Part II: The Economics of Sustainable Production
3. Global Context on Price Volatility and Supply Chains – Is Europe Competitive?
4. Industry Challenges Surrounding Sustainability

Part III: People as a Sustainable Resource
5. How to Attract, Retain and Develop Talent within the Industry

Part IV: The Role of Nutrition in Sustainability
6. Which Feedstuffs Will Be Used in the Future?
7. Limiting Factors for Nutritional Efficiency

Part V: Avian and Human Health – Interactions, Opportunities and Threats
8. Food safety: prevention is better than crisis management
9. Endemic Disease – The Challenge to Reduce Antibiotic Use
10. Human Nutrition and Health – Making Products More Desirable to Consumers

Part VI: The Roles of Genetics and Breeding in Sustainability
11. Breeding for Sustainability: Maintaining and Enhancing Multi-Trait Genetic Improvement
12. Increased Sustainability in Poultry Production: New Tools and Resources for Genetic Management

Part VII: Environmental Sustainability
13. Reducing the Environmental Impact of Poultry Production

Part VIII: Horizon 2050
14. Horizons and Prospects – a Role for WPSA?

Part IX: Poster Abstracts

INDEX

Emily Burton

Emily Burton is a senior lecturer at Nottingham Trent University, where she leads the Poultry Research Unit. Emily is a Council member of the World's Poultry Science Association (WPSA) UK Branch and chairs the Programme Committee of their annual meeting which is jointly held with the BSAS annual meeting. Emily is also past Chair of the BSAS Academia Association and has worked to build up the strength of the AA and to establish a strong relationship with the BSAS Industry Association.

Helen Massey O'Neill

Helen Massey O'Neill known as Nell, graduated from the University of Nottingham with a BSc in Nutritional Biochemistry before going on to do her Ph.D., researching the influence of storage and temperature treatment on nutritional value of wheat for broilers. She progressed to postdoctoral research along with undergraduate teaching in equine science and animal nutrition at Hartpury College and later the University of Nottingham. This included supervising undergraduate and postgraduate projects which lead to her gaining accreditation with the Higher Education Academy in 2010. Teaching commitments continued into 2010-11. Nell's postdoctoral research at Nottingham included involvement in two DEFRA Link funded projects in feedstuff evaluation for pigs and poultry. Nell joined AB Vista in June 2010 as Research Manager where she is involved in managing research and development and regulatory trials for various AB Vista products.

Joanne Gatcliffe

Joanne Gatcliffe is currently employed as Technical Development Manager for monogastrics. In this role Jo manages the technical specialists for monogastrics in providing technical field support to pig and poultry customers; oversees R&D trials; coordinates the provision of technical training to all areas of the business; and provides technical input to the commercial teams on supply chain initiatives.

Dawn Scholey

Dawn Scholey is in charge of poultry research at NTU alongside unit leader Emily Burton. As such Dawn collaborates with both internal and external customers to run poultry studies, mainly in the area of broiler nutrition. Dawn is also a member of both the WPSA UK Branch Council and Programme Committee for the annual spring meeting.