The PR Practitioner's Desktop Guide Edition 2

August 2010
More details
  • Publisher
  • Published
    6th August 2010
  • ISBN 9781854186874
  • Language English
  • Pages 243 pp.
  • Size 6.75" x 9.25"

Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice.

This second edition of The PR Practitioner’s Desktop Guide,/i> is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an inhouse practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today’s fast moving media and communications channels, and has new sections on using these to create and enhance reputation.

1. A short history of communications and public relations
2. The professional communicator
3. Ethics, standards and codes of conduct for professional communicators
4. Planning communications campaigns
5. Working with the media
6. Communications and social media
7. Writing for communicators
8. Managing the PR function
9. Public relations and the marketing mix
10. Other tactics for communications campaigns
11. Event management
12. Public relations specialisms
13. Public affairs
14. Using visuals in communications campaigns
15. International public relations
16. Issues and crisis management

Caroline Black

Caroline Black is a highly experienced corporate, issues and crisis management communications professional. She is now a freelance PR Consultant, trainer and writer.