CABI Tourism Texts Series

Events Management

Paperback
December 2010
9781845936822
More details
  • Publisher
    CABI
  • Published
    2nd December 2010
  • ISBN 9781845936822
  • Language English
  • Pages 276 pp.
  • Size 7.125" x 9.75"
  • Images figures
  • Request Exam Copy
$70.00

Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.

Introduction

Part 1: Context and concepts
1. Culture and the Event Experience - Ghislaine Povey & Jo-Ansie Van Wyck
2. Developing the Event Concept - Alison Booth
3. Event Networks and Supply Chains - Geoff Dickson

Part 2: Event Planning & Operations Management
4. Funding. Sponsorship and Financial Management - Caroline Wiscombe
5. Delivering Live Events - Peter Robinson, Ade Oriade & Steve Gelder
Part A - The Event Idea
Part B - Pre-Event Planning
Part C - The Big Day!
Part D - The Big Tidy-Up
6. Successful Staffing of Events - Sine Heitmann & Christine Roberts
7. Marketing Events - Debra Wale & Andrew Ridal
8. Managing a Quality Experience - Ade Oriade
9. Sustainable Events Management - Sine Heitmann & Dr. Dávid Lóránt

Part 3: Critical and contemporary issues
10. Event Strategy - Crispin Dale & Dimitri Tassiopolous
11. Event Legacy - Geoff Dickson
Conclusion

Peter Robinson

Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects.

Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.

He is a member of the Tourism Society and the Tourism Management Institute, and a fellow of the Institute for Travel and Tourism Management (and a member of the ITT Education and Training Committee). He is also a Principal Fellow of the Higher Education Academy.

Debra Wale

Debra Wale is at University of Wolverhampton, UK.

Geoff Dickson

Geoff Dickson is at AUT University, New Zealand.