Tourism and Generation Y

March 2010
More details
  • Publisher
  • Published
    3rd March 2010
  • ISBN 9781845936013
  • Language English
  • Pages 192 pp.
  • Size 6.875" x 9.75"
  • Images 8 illus

Gen Y, the Net Generation and the Millenials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics, and probable future behavior. But what will they be like as travelers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behavior, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them.

This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

"Summing up: Recommended."

S.A. Schulman, CUNY Kingsborough Community College - , Choice

"Summing up: Recommended."

S.A. Schulman, CUNY Kingsborough Community College - , Choice

PART 1: Gen Y and Tourismi
1. Getting to know the Y Generation
2. Mythbusting: Generation Y and Travel
3. How Generation Y Behaves Differently in Travel Behaviors: A Comparison of Baby Boomers and Generation X
4. Misunderstanding Generation Y: Risks for Tourism Managers

PART 2: Gen Y Tourist Behaviour
5. Generation Y as wine tourists: Their expectations and experiences at the winery cellar door
6. Generation Y: Perspectives of quality in youth adventure travel experiences in an Australian backpacker context
7. Nature-based Tourism in North America: Is Generation Y the Major Cause of Increased Participation?
8. Tourism and the N-Generation in a Dynamically Changing Society: A Case of South Korea
9. Beach Safety and Millennium Youth: Travellers and Sentinels
10. Personal Travel Safety: A New Generational Perspective

PART 3: Capitalising on Gen Y as Consumers and Producers
11. Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials
12. Understanding Generation Y's attitudes towards a career in the industry.
13. Generation Y and Work In Tourism and Hospitality: Problem? What Problem?
14. Generation Y's Future Tourism Demand: Some Opportunities and Challenges

Pierre J. Benckendorff

Pierre J. Benckendorff is Senior Lecturer, University of Queensland, Australia.

Gianna Moscardo

Gianna Moscardo is at James Cook University, Australia.

Donna Pendergast

Donna Pendergast is at Griffith University, Australia.