Global Wine Tourism

September 2006
More details
  • Publisher
  • Published
    28th September 2006
  • ISBN 9781845931704
  • Language English
  • Pages 304 pp.
  • Size 6.75" x 9.25"

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand, this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Jack Carlsen

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Stephen Charters

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