Teaching Cases In Tourism, Hospitality And Events

March 2023
More details
  • Publisher
  • Published
    14th March 2023
  • ISBN 9781800621008
  • Language English
  • Pages 328 pp.
  • Size 6" x 9"

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work.

Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities, and solutions. The book covers:

  • General management, including innovation, ethics, and sustainability;
  • Strategic management, including business models, SWOT analyses and internationalization;
  • Human resource management, including motivating employees, conflict management and work-life balance;
  • Marketing, including managing service quality, branding and new service development;
  • Financial management, including budgeting, risk management and forecasting;
  • Operations management, including food and beverage delivery, revenue management, and health and safety.
A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

Case Study 1. Discovering Southern Latium: a daily excursion from Rome
Case Study 2. Developing virtual tourism in the wake of COVID-19: A critical function of tourism destination management organisations
Case Study 3. “Why” workers are not returning to the hospitality and tourism industry: A Turning Point
Case Study 4. Last time they were here, this time they were not: Environmental factors behind the introduction or discontinuation of robot hotels
Case Study 5. The Tourism Pursuit – Can Tourism Destinations be Gamified?
Case Study 6. PANCOE METHOD: A new experience in tourism education in Argentina
Case Study 7. The role of locational factors in influencing the overall rating experience of hotel visitors: An application of Tripadvisor data in Barcelona
Case Study 8. Convert ‘good’ to ‘excellent’ tourism governance: Improve indigenous engagement
Case Study 9. COVID A Disaster for Heritage Business Models-V&A Case Study
Case Study 10. Disaster Management for Coastal Tourism Destinations of Odisha
Case Study 11. Start from the scratch: Managing Life Cycle and sustaining the tourist destinations
Case Study 12. Water Management in Hotels Using Tap Specs in conjunction with the Ishikawa Approach
Case Study 13. Paradise Splendour
Case Study 14. Café Cherrapunjee: A Guest House with a Sustainable Approach
Case Study 15. The Twinhill Hotel: Revenue Management at Family Owned Hotel
Case Study 16. To stay or not to stay: How to convince the very first guest of a resort property
Case Study 17. Mayday, Mayday: Falling off a legacy
Case Study 18. Learning from Hilton Worldwide – Successful CSR strategies
Case Study 19. Researching to solve the skilled workforce development problem in Tourism and Hospitality: A case of Sultanate of Oman
Case Study 20. Leveraging Artificial Intelligence in Hospitality and Tourism for success
Case Study 21. Solving the drive-through crisis with service blueprinting
Case Study 22. Use of customers’ satisfaction survey to segment the tourism market
Case Study 23. Present your choice of MIS mix
Case Study 24. Small events snowballing into large effects - Using economic impact analysis with a winter sports non-profit
Case Study 25. Operation Research in Tourism: Developing Tourist Circuits
Case Study 26. Sustainability of artists and craft persons during Covid-19: A case study of Kalakriti Creations
Case Study 27. Sage Bliss: The question of employee equity?
Case Study 28. Hotel Dream – Reinventing the Segmentation, Targeting and Positioning for Resilience

Saurabh Kumar Dixit

Saurabh Kumar Dixit, Ph.D., is a Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021) and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Wine Tourism and Routledge Handbook of Collaborative Consumption in Tourism. He has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member and guest editor of many international journals such as the International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourism Recreational Research, Anatolia, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Foodservice Business Research, Qualitative Market Research and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.

Senthilkumaran Piramanaygam

Senthilkumaran Piramanaygam, Ph.D., is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialization in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic management in hospitality, consumer behavior, the experience economy, and behavioral economics. He holds more than 20 years of experience in teaching hospitality, business management and tourism to both undergraduate and post graduate students. He has contributed many research works to peer reviewed books and international journals.

tourism case studies; hospitality case studies; events case studies; event management; tourism marketing; hospitality marketing; event marketing; human resource management in tourism; tourism technology; tourism innovation; big data and tourism; artificial intelligence in tourism; tourism sustainability; event sustainability; hospitality sustainability; corporate social responsibility; tourism ethics, food and beverage management; tourism revenue management