Teaching Cases In Tourism, Hospitality And Events
- ISBN 9781800621008
- Language English
- Pages 328 pp.
- Size 6" x 9"
The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work.
Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities, and solutions. The book covers:
- General management, including innovation, ethics, and sustainability;
- Strategic management, including business models, SWOT analyses and internationalization;
- Human resource management, including motivating employees, conflict management and work-life balance;
- Marketing, including managing service quality, branding and new service development;
- Financial management, including budgeting, risk management and forecasting;
- Operations management, including food and beverage delivery, revenue management, and health and safety.
Case Study 1. Discovering Southern Latium: a daily excursion from Rome
Case Study 2. Developing virtual tourism in the wake of COVID-19: A critical function of tourism destination management organisations
Case Study 3. “Why” workers are not returning to the hospitality and tourism industry: A Turning Point
Case Study 4. Last time they were here, this time they were not: Environmental factors behind the introduction or discontinuation of robot hotels
Case Study 5. The Tourism Pursuit – Can Tourism Destinations be Gamified?
Case Study 6. PANCOE METHOD: A new experience in tourism education in Argentina
Case Study 7. The role of locational factors in influencing the overall rating experience of hotel visitors: An application of Tripadvisor data in Barcelona
Case Study 8. Convert ‘good’ to ‘excellent’ tourism governance: Improve indigenous engagement
Case Study 9. COVID A Disaster for Heritage Business Models-V&A Case Study
Case Study 10. Disaster Management for Coastal Tourism Destinations of Odisha
Case Study 11. Start from the scratch: Managing Life Cycle and sustaining the tourist destinations
Case Study 12. Water Management in Hotels Using Tap Specs in conjunction with the Ishikawa Approach
Case Study 13. Paradise Splendour
Case Study 14. Café Cherrapunjee: A Guest House with a Sustainable Approach
Case Study 15. The Twinhill Hotel: Revenue Management at Family Owned Hotel
Case Study 16. To stay or not to stay: How to convince the very first guest of a resort property
Case Study 17. Mayday, Mayday: Falling off a legacy
Case Study 18. Learning from Hilton Worldwide – Successful CSR strategies
Case Study 19. Researching to solve the skilled workforce development problem in Tourism and Hospitality: A case of Sultanate of Oman
Case Study 20. Leveraging Artificial Intelligence in Hospitality and Tourism for success
Case Study 21. Solving the drive-through crisis with service blueprinting
Case Study 22. Use of customers’ satisfaction survey to segment the tourism market
Case Study 23. Present your choice of MIS mix
Case Study 24. Small events snowballing into large effects - Using economic impact analysis with a winter sports non-profit
Case Study 25. Operation Research in Tourism: Developing Tourist Circuits
Case Study 26. Sustainability of artists and craft persons during Covid-19: A case study of Kalakriti Creations
Case Study 27. Sage Bliss: The question of employee equity?
Case Study 28. Hotel Dream – Reinventing the Segmentation, Targeting and Positioning for Resilience