Farm Business Management

The Decisive Farmer

January 2022
More details
  • Publisher
  • Published
    11th January 2022
  • ISBN 9781800620124
  • Language English
  • Pages 232 pp.
  • Size 6" x 9"
  •    Request Exam Copy

Management research has shown successful farmers have quite distinct personal characteristics which most farmers have seldom thought about. Farmers who are less successful tend to have processes and systems which are likely to be biased. The aim of this book is to help all farmers discover more about these personal attributes that impinge on the success of their management, and to show how their attitudes and personal resources can be improved.

This book is not a straightforward textbook. Rather, it tells the story of a group of farmers who take part in an expert-guided experiment designed to test approaches to improving management skill. The group meet at each other's farms to learn about their issues and develop solutions to improving what is called their "management style" with the aim of removing any identified decision system biases. The book covers issues like optimal decision rule systems and how they can become second nature.

Each chapter is devoted to one of the common issues defining management approaches. One chapter, for example, has the farmers sorting out issues around succession planning, another covers the vexed problem of farmer anxiety, and still another has the farmers learning skills on self-critiquing. Overall, there are fifteen chapters covering both general and specific issues.

The book is designed for all farmers but is also a valuable resource for students of farm management and agribusiness. A strong learning feature of the book are the references to formal theories and explanations provided in addenda to each chapter. These cover and list the main teaching points highlighted in each farmer meeting giving details of where the detailed methods of solving each situation can be found. Exercises and case studies can also be accessed both on line and in other CABI books.

One: Past and future
Two: Planning games
Three: Ra ra the team
Four: Higher issues
Five: Wrong again
Six: Not perfect
Seven: You can’t have it
Eight: Mind games
Nine: Culture you reckon
Ten: I’m the greatest
Eleven: Dark days
Twelve: Families at war
Thirteen: Agreement … oh yeah!
Fourteen: Brain power… seek it if you can
Fifteen: You owe it to yourself

Peter L. Nuthall

Peter L. Nuthall has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.

farm management; agribusiness; rural economics; farm economics; farm business; agricultural problem solving; farming solutions; optimal decision making; succession planning; farmer anxiety; primary production management