Tourism Marketing in Western Europe
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand, to maintain and enhance their products in the tourism map, and, on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book:
- Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations.
- Explores specific marketing strategies in Western-European countries' destinations.
- Is authored by scholars who have performed extensive research on tourism in the countries documented.
1: How does internet of things (IoT) affect travel experience? By Mengyun Hu, Eleonora Pantano and Nikolaos Stylos.
2: Young British tourists’ tourism-related information sources. By Ilma Aulia Zaim.
3: DMO’s and tourism marketing channels in the Centre of Portugal. By Bernardo Borges and Rui Augusto Costa.
4: New tourism experiences and mature destinations: The role of the participatory planning in repositioning a southern Italy destination. By Francesco Calza, Michele Simoni, Annarita Sorrentino, and Mariapina Trunfio.
5: Comparison of international tourist profiles in the Spanish wine and olive oil PDOs. By Jesús Barreal Pernas and Gil Jannes.
6: Managing hybrid destinations: Challenges and lessons from the Alps. By Thomas Bausch.
7: Diversifying and enhancing mountainous destinations through rural tourism: The case of Kalavrita, Greece. By Nikolaos Boukas.
8: US tourists’ food neophobia and their local food experiences in France and Italy. By Jacey Choe.
9: Nazi’s past and Destination Image: The case of Linz, Austria. By Elitza Iordanova.
10: Being online off the beaten track: Rhythms of connectivity and user-generated content in the marketing of Greenland. By Carina Ren and Elisabeth Cooper.
11: Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De L'ours In France. By Jordi Arcos-Pumarola and Marta Conill-Tetuà.