Festival and Event Tourism
Building Resilience and Promoting Sustainability
Festivals and events vary from small, neighborhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner.
Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book:
- Reviews the common trends, trajectories and competition in the event tourism market.
- Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation.
- Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit.
Part 1: Transforming Sustainability into a Strategy
1: Making Events more Resilient: Emerging Issues and Concerns
2: Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda
3: Parang Music as an Attractant for Rural Development: an Example from the Village of Lopinot, Trinidad
4: Small- Scale Events as a Tool for Sustainability: Prospects and Constraints
5: Festivals in Terms of Cultural Sustainability : A Research with the Perspective of Tourist Guides
Part 2: Green Events and Festivals
6: Iceland Airwaves Music Festival, a Green Festival? The Dissonance between Audience and Product
7: Music Festivals and Green Marketing and Tourism: The Case of Rock In Rio Tourist Events
8: The Effectiveness of Organizational Absorptive Capacity on Green Service Innovation in Event SMEs: A Comparative Study of Malaysia and Singapore
Part 3: Communities, Festivals and Events
9: Inclusive community development through events: lessons from Casual Day with Persons with Disabilities Event in South Africa
10: Boom Festival - A Study about the Evolution of Local Inhabitants’ Perceptions Between 2009 and 2021
11: Community Initiated Event Tourism in the Global South: The Case of South Africa and Kingdom of Lesotho
12: Heritage Sporting Events (HSEs): Issues and Prospects
Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions
13: Women, Religion and Festivals: Exploring Qualitative Dimensions of Role of Women in Legends behind celebration of Festivals in India
14: An Evaluation of Event Tourism in terms of Destination Brand Value
15: Technology and Crowd Management at Events: A Case Study of Kumbh Festival in India