Festival and Event Tourism

Building Resilience and Promoting Sustainability

August 2022
More details
  • Publisher
  • Published
    16th August 2022
  • ISBN 9781789248661
  • Language English
  • Pages 192 pp.
  • Size 6" x 9"

Festivals and events vary from small, neighborhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner.

Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book:

  • Reviews the common trends, trajectories and competition in the event tourism market.
  • Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation.
  • Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit.
Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Part 1: Transforming Sustainability into a Strategy
1: Making Events more Resilient: Emerging Issues and Concerns
2: Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda
3: Parang Music as an Attractant for Rural Development: an Example from the Village of Lopinot, Trinidad
4: Small- Scale Events as a Tool for Sustainability: Prospects and Constraints
5: Festivals in Terms of Cultural Sustainability : A Research with the Perspective of Tourist Guides
Part 2: Green Events and Festivals
6: Iceland Airwaves Music Festival, a Green Festival? The Dissonance between Audience and Product
7: Music Festivals and Green Marketing and Tourism: The Case of Rock In Rio Tourist Events
8: The Effectiveness of Organizational Absorptive Capacity on Green Service Innovation in Event SMEs: A Comparative Study of Malaysia and Singapore
Part 3: Communities, Festivals and Events
9: Inclusive community development through events: lessons from Casual Day with Persons with Disabilities Event in South Africa
10: Boom Festival - A Study about the Evolution of Local Inhabitants’ Perceptions Between 2009 and 2021
11: Community Initiated Event Tourism in the Global South: The Case of South Africa and Kingdom of Lesotho
12: Heritage Sporting Events (HSEs): Issues and Prospects
Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions
13: Women, Religion and Festivals: Exploring Qualitative Dimensions of Role of Women in Legends behind celebration of Festivals in India
14: An Evaluation of Event Tourism in terms of Destination Brand Value
15: Technology and Crowd Management at Events: A Case Study of Kumbh Festival in India

Anukrati Sharma

Dr. Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan – Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr. Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development.

Jeetesh Kumar

Dr. Kumar is Senior Lecturer in the School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. His doctorate is from Taylor’s University in Hospitality and Tourism, with research on economic impacts of business events in Malaysia. He has two postgraduate degree specialties; Professional Master’s in Hospitality Management and International Tourism from University of Toulouse, France and the other in Business Administration (MBA – Marketing) from Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, Behavioral Studies. He has worked on consultancy and research projects at the national level and authored 35+ publications including research articles and book chapters. He is an active member of several national and international associations, conference and journals. He has attended/presented a number of papers at national and international conferences. Recently he has offered webinar sessions at numerous universities in Philippines, India, Nepal and Pakistan.

Bakhodir Turaev

Bakhodir Turaev, PhD is a professor in the Department of General Professional and Special Disciplines, Silk Road International University of Tourism Samarkand, Uzbekistan. His doctorate from Tashkent State Economic University is in Management and Marketing. He has published five books, and attended a number of national, regional and international conferences, presenting 60 papers and acting as keynote speaker. He has served as a visiting professor in universities across Russia, Turkey, the Czech Republic, Kazakhstan and Kirgizstan.

Priyakrushna Mohanty

Priyakrushna Mohanty is an U.G.C. Senior Research Fellow at the Department of Tourism Studies, Pondicherry University, India. He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master’s Degree in Tourism Studies from Pondicherry University, India. He also holds a Master’s Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. He has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Mr. Mohanty is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.

festivals; events; event tourism; event planning; event management; event marketing; digital marketing; social media; customer experience; customer satisfaction; leisure; sustainable events; sustainable development; destination image; destination branding; event accessibility; community engagement; fairs; local events