Festival and Event Tourism

Building Resilience and Promoting Sustainability

Hardback
August 2022
9781789248661
More details
  • Publisher
    CABI
  • Published
    16th August 2022
  • ISBN 9781789248661
  • Language English
  • Pages 192 pp.
  • Size 6" x 9"
$141.95

Festivals and events vary from small, neighborhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner.

Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book:

  • Reviews the common trends, trajectories and competition in the event tourism market.
  • Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation.
  • Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit.
Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Part 1: Transforming Sustainability into a Strategy
1: Making Events more Resilient: Emerging Issues and Concerns
2: Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda
3: Parang Music as an Attractant for Rural Development: an Example from the Village of Lopinot, Trinidad
4: Small- Scale Events as a Tool for Sustainability: Prospects and Constraints
5: Festivals in Terms of Cultural Sustainability : A Research with the Perspective of Tourist Guides
Part 2: Green Events and Festivals
6: Iceland Airwaves Music Festival, a Green Festival? The Dissonance between Audience and Product
7: Music Festivals and Green Marketing and Tourism: The Case of Rock In Rio Tourist Events
8: The Effectiveness of Organizational Absorptive Capacity on Green Service Innovation in Event SMEs: A Comparative Study of Malaysia and Singapore
Part 3: Communities, Festivals and Events
9: Inclusive community development through events: lessons from Casual Day with Persons with Disabilities Event in South Africa
10: Boom Festival - A Study about the Evolution of Local Inhabitants’ Perceptions Between 2009 and 2021
11: Community Initiated Event Tourism in the Global South: The Case of South Africa and Kingdom of Lesotho
12: Heritage Sporting Events (HSEs): Issues and Prospects
Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions
13: Women, Religion and Festivals: Exploring Qualitative Dimensions of Role of Women in Legends behind celebration of Festivals in India
14: An Evaluation of Event Tourism in terms of Destination Brand Value
15: Technology and Crowd Management at Events: A Case Study of Kumbh Festival in India

Anukrati Sharma

Dr. Anukrati Sharma is the Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt. State University). She worked three years (2021- 2024) as the Head of the Department of Commerce and Management, University of Kota. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan--Progress &Prospects. She has two postgraduate degree specialties --one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce).

Jeetesh Kumar

Dr. Jeetesh Kumar is Head of Research Senior at the Faculty of Social Sciences & Leisure Management, Senior Lecturer at the School of Hospitality, Tourism and Events, Associate Director for Information Management & Documentation at the Centre for Research, and Innovation in Tourism (CRiT), and also Hub Leader - of "Responsible Tourism for Inclusive Economic Growth" hub under Sustainable Tourism Impact Lab at Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on the Economic Value of the Business Events Industry in Malaysia. Jeetesh has two postgraduate degree specialities: a Professional Master's in Hospitality Management and International Tourism from the University of Toulouse, France and another in Business Administration (MBA - Marketing) from Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, and Behavioural Studies. He has worked on consultancy and research projects at the national/ international level and authored 60 publications, including research articles and book chapters. Twelve postgraduate students (Masters and PhDs) have graduated under his supervision, and currently, he is supervising 11 PhD scholars. He is also active in several national and international associations, conferences, and journals. He is also an associate editor for the Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) and regional editor of Event Management Journal, Co-editor for two books under CABI and Emerald, and currently editing five books under CABI, Emerald, Springer and Taylor & Francis. Recently, he has offered webinars/ guest speeches for universities in the Philippines, India, Japan, Indonesia, China, Australia, and Pakistan.

Bakhodir Turaev

Bakhodir Turaev, PhD is a professor in the Department of General Professional and Special Disciplines, Silk Road International University of Tourism Samarkand, Uzbekistan. His doctorate from Tashkent State Economic University is in Management and Marketing. He has published five books, and attended a number of national, regional and international conferences, presenting 60 papers and acting as keynote speaker. He has served as a visiting professor in universities across Russia, Turkey, the Czech Republic, Kazakhstan and Kirgizstan.

Priyakrushna Mohanty

Priyakrushna Mohanty is an U.G.C. Senior Research Fellow at the Department of Tourism Studies, Pondicherry University, India. He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master’s Degree in Tourism Studies from Pondicherry University, India. He also holds a Master’s Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. He has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Mr. Mohanty is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.

festivals; events; event tourism; event planning; event management; event marketing; digital marketing; social media; customer experience; customer satisfaction; leisure; sustainable events; sustainable development; destination image; destination branding; event accessibility; community engagement; fairs; local events