Activating Cultural Resources and Engaging Creative Travellers
- ISBN 9781789243543
- Language English
- Pages 296 pp.
- Size 7" x 9"
This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including perspectives and reflections from practitioners and a range of case study examples, it covers types of creative tourist trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project, the editors present key information in an actionable manner best suited to people working on the ground. The book:
- Addresses important issues such as local economic benefit, social and collaborative economy, community engagement, social inclusion, youth empowerment, cross-cultural exchange, and responsible travel.
- Provides a core, introductory text plus supplementary cases showing creative tourism in practice for each chapter.
- Includes color photos, sketches, boxes, and call-out quotations throughout to help guide and engage readers.
1: An introduction to creative tourism development: Articulating local culture, entrepreneurship, and travel. By Nancy Duxbury, Cláudia Pato Carvalho, and Sara Albino.
Part I: Types of creative travellers
2: A typology of creative travellers in Bogota, Colombia: The experience of 5Bogota. By Diana Zuluaga and Diana Guerra.
3: Creative travellers in Austria. By Elena Paschinger.
4: Domestic and international creative tourists in Portugal: Insights for practitioners. By Jaime Serra, Noémi Marujo, Nancy Duxbury, Alexandra Gonçalves, Sónia Cabeça, Paula Remoaldo, and Juliana Alves.
5: Collective invention: A travelling artist’s perspective. By Margaret Feeney.
6: Interview with Mélanie Wolfram, Vagar Walkingtours: Connecting to family travel with creative tourism
Part II: Trends in creative tourism
7: Trajectories and trends in creative tourism: Where are we headed? By Greg Richards and Nancy Duxbury.
8: Interview with Caroline Couret about the Creative Tourism Network®
9: Gastronomic creative tourism: Experiences in the Algarve region of Portugal. By Sónia Moreira Cabeça, Alexandra Rodrigues Gonçalves, João Filipe Marques, and Mirian Tavares.
10: Interview with Geetika Agrawal about Vacation With An Artist
11: I need you, but I don’t want you—the ambiguity of artistic residencies and tourism. By Sara Albino and Carlos Alcobia.
Part III: Designing and managing creative tourism products
12: From theory to practice: The three principles of community-based design. By Jutamas (Jan) Wisansing.
13: User-centred design for creative tourism prototyping: The Maribor experience. By Fiona Eva Bakas, Tiago Vinagre de Castro, and Ana Osredkar.
14: Bogota through the 5 Senses: Building a creative tourism start-up. By Diana Zuluaga and Diana Guerra.
15: Deep mapping as a cultural mapping process and a creative tourism driver: Two examples. By Kathleen Scherf.
16: The creative tourist and the creating artist: The base for rural development. By Catharina Sligting.
17: COOLWOOL – Creative weekend at Covilhã, a co-designed programme. By Rita Salvado and Guida Rolo.
18: Co-creating subtle attractions. By Britta Timm Knudsen and Jan Ifversen.
19: Linking creative tourism products to markets: Target marketing, promotion, commercialization, and market readiness. By Marie-Andrée Delisle.
20: Creative tourism marketing and social media management. By Elena Paschinger.
21: Loulé Criativo: Our creative tourism development story. By Marília Lúcio.
22: Santa Fe, New Mexico’s Creative Tourism Initiative. By Sabrina V. Pratt.
23: Creative tourism development and innovation in Kenya: An entrepreneurship perspective. By Lénia Marques.
Part IV: Embedding creative tourism activities within a community
24: Creative tourism as a local development strategy. By Larissa Almeida.
25: Why creative tourism won’t work if residents are not involved: A tale of two cities. By Kathleen Scherf.
26: Youth, ways of production, and community. By Fernando Almeida.
27: Creative tourism as a strategic approach for decolonial thinking and doing in Namibian tourism. By Melanie Sarantou and Satu Miettinen.
28: Connecting local artisans to tourism in extra-metropolitan areas: The importance of social embeddedness. By Fiona Eva Bakas.
Part V: Addressing challenges of impact and sustainability
29: An impact self-assessment tool for creative tourism with insights from its application to the CREATOUR® project. By Maria Assunção Gato, Elisabete Tomaz, Pedro Costa, Ana Rita Cruz, and Margarida Perestrelo.
30: A sustainable future for creative tourism in Lapland. By Maria Huhmarniemi, Outi Kugapi, Satu Miettinen, and Laura Laivamaa.
31: Policy recommendations on creative tourism development in small cities and rural areas: Insights from the CREATOUR® project in Portugal. By Alexandra R. Gonçalves, Maria do Rosário Borges, Nancy Duxbury, Cláudia Pato Carvalho, and Pedro Costa.
Part VI: Concluding remarks
32: Pursuing creative tourism for positive transformation and sustainable development. By Nancy Duxbury, Sara Albino, and Cláudia Pato Carvalho