Farm Business Management Edition 2

The Human Factor

January 2019
More details
  • Publisher
  • Published
    31st January 2019
  • ISBN 9781789240733
  • Language English
  • Pages 296 pp.
  • Size 6.75" x 9.6"

The underlying economic factors that affect primary production are frequently studied and written about—soil quality, animal health, climate, machinery—but this is the first book to explore the role of the decision psychology of the manager running the farm business, the person responsible for staff, strategic and operational decisions and the success or failure of financial and other objective outcomes. This second edition addresses fundamental questions such as the process of decision making, personal skills, and methods to improve managerial ability. It is an essential reference for farm managers and students in farm economics and management.

Key Features:

- This is the first farm business management book published worldwide focused on human factors and decision making in primary production

- The second edition introduces two new chapters covering the key decision method, intuition and its enhancement, and the importance of human characteristics in a range of decision topics and areas.

1: Introduction
2: What Defines Management Ability?
3: The Origins of Managerial Ability
4: Decision Processes and Goals
5: Skills Required
6: Biases and Stress
7: Intuition
8: The Influence of Farmers’ Personal Characteristics on a Range of Issues in Management
9: More on Objectives: Family Influences, Origins and Modification
10: Methods of Improving Managerial Ability

Peter L. Nuthall

Peter L. Nuthall has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.