Sustainable Destination Branding and Marketing

Strategies for Tourism Development

January 2020
More details
  • Publisher
  • Published
    9th January 2020
  • ISBN 9781786394286
  • Language English
  • Pages 264 pp.
  • Size 6" x 9"

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:

  • Uniquely covers both marketing and branding of a destination from a sustainability perspective
  • Considers the role of emotions and experiences when advertising a destination
  • Brings together a set of global authors to provide a varied and universally applicable approach to the subject
A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

1: Brand Dubai: Sustaining its Luxury Image
2: Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism
3: The Relationship of Food, Tourism, Destination Branding and Marketing – Malawi
4: A Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types
5: Enhancing a Destination’s Marketing and Promotion: Lessons from Malaysia
6: Setting a Brand Image Through Film Tourism
7: Ethical Comments Revolving Around Post Disaster Marketing
8: Rural Tourism Development in Egypt: Contemporary Insights - Egypt.
9: The Role of Policies in Sustainable Tourism Development: A Case of Lux* Resorts and Hotels - Mauritius
10: World Heritage Sites and Their Impacts in the Context of Destination Marketing - Malatya
11: Accessible Tourism: An Inseparable Part of Sustainable Tourism - Turkey
12: Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe
13: Influence of Government Policy on Sustainable Tourism Development in Malawi
14: Environmental Sustainability on Tourism Business Enterprise: Model and Case - Cardiff, UK, India, Indonesia
15: Keys Strategies to Promote the Incorporation of Sustainability in Tourist’s Behavior - Spain
16: Rural Tourism : An Asset for Sustainable Development - Mersin University
17: Dark Tourism in Terms of Local People Emotions and Experiences: A Case of Gallipoli
18: Digital Marketing and Virtual Tourism to Enhance Destination Accessibility
19: Security Issues and the Image of Tourist Destination
20: Exploring the Future of Sustainable Tourism

Anukrati Sharma

Dr. Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan – Progress & Prospects. She has two postgraduate degree specialties: International Business (Master of International Business) and Business Administration (Master of Commerce). Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited six books to date and authored a further two. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers, and has been invited as a keynote speaker to events in Sri Lanka, Nepal, Uzbekistan and Turkey. Dr. Sharma also handles training sessions at the Rajasthan Police Academy in Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development.

Juan Ignacio Pulido-Fernández

Juan Ignacio Pulido-Fernández is with University of Jaén, Spain.

Azizul Hassan, PhD

Dr. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr. Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.