Transforming Travel

Realising the Potential of Sustainable Tourism

December 2017
More details
  • Publisher
  • Published
    19th December 2017
  • ISBN 9781786394194
  • Language English
  • Pages 128 pp.
  • Size 6.125" x 9.5"
  • Images 4-color throughout

Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change.

- A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world
- A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism
- A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges

Written in a highly engaging style, Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

Transforming Travel is superb, touching, fresh and thought-provoking. If you believe in the possibility of improving our world through travel, it is a must read.”

Kelley Louise, Executive Director, Impact Travel Alliance

“A fresh and optimistic agenda setting book for sustainable tourism. Innovative and full of inspiring examples.”

Xavier Font, Professor of Sustainable Tourism Communication, University of Surrey

1: Foreword
2: Introduction
3: The Transformative Hotel
4: Transforming Tours and Experiences
5: Transforming Places
6: Transforming Transport
7: Transforming Communication
8: Transforming Tourism
9: Further Reading

Jeremy Smith

Jeremy Smith is a sustainable tourism writer, editor and communication strategist. He is editor and co-founder of the sustainable tourism communications consultancy Travindy and editor of, the first tourism industry news site to focus solely on sustainable tourism and the associated issues confronting the sector. He writes a fortnightly blog for World Travel Market on responsible tourism, and is part of their core team developing the annual program for World Responsible Tourism Day. He also writes World Travel and Tourism Council's monthly sustainable tourism newsletter. He co-wrote, with Richard Hammond of Greentraveller - Clean Breaks - 500 New Ways to See the World (Rough Guides, 2009). It was Rough Guides first (and only) guidebook dedicated to the best in sustainable tourism worldwide, selling over 30,000 copies. Responsible Tourism clients for whom he has provided communication services including copywriting, website design and communications strategy include Visit Finland, TUI, the Travel Foundation, South Downs National Park, the State of Gujarat, The Blue Yonder, PATA, Secret Bay, Fort Young Hotel, Fair Travel, Responsible Tourism Partnership, Ethical Travel Partnership, WWF and more. He has written for various travel publications, including TTG, Getaway, Green Hotelier, Greentraveller and Conservation Africa. Before specializing in sustainable tourism, he was editor of The Ecologist magazine, the world's longest running environmental publication, where he worked from 2001-2007.