Consumer Behaviour in Food and Healthy Lifestyle
A Global Perspective
- ISBN 9781786392886
- Language English
- Pages 240 pp.
- Size 7" x 9"
- Request Exam Copy
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions.
This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
1: Introduction to Consumer Behaviour and Overview of the global food and drink sector
2: Models of consumer behaviour
3: Consumer perceptions in food and drink
4: Consumer learning and memory in food and drink
5: Motivation and involvement in food and drink
6: Consumer personality in food and drink
7: Consumer self-concept in food and drink
8: Consumer attitudes in food and drink
9: Culture and sub-cultures in food and drink
10: Reference groups in food and drink
11: Social class in food and drink
12: Situational factors in food and drink
13: Organisational buying in food and drink
14: Adapting the marketing mix on the basis of consumer behaviour
15: Contemporary issues and future developments in food and drink