CABI Tourism Texts Series

Food and Wine Tourism Edition 2

Integrating Food, Travel and Territory

Paperback
June 2017
9781786391278
More details
  • Publisher
    CABI
  • Published
    2nd June 2017
  • ISBN 9781786391278
  • Language English
  • Pages 264 pp.
  • Size 7.5" x 9.625"
  •    Request Exam Copy
$76.90

This established textbook explores how regions present themselves to tourists experiencing the culture, history, and ambience of a location through the food and wine they produce. It provides practical suggestions and guidelines for establishing a food-related tourism destination and discusses the environment, understanding the food tourist, supply issues, marketing, and best practice strategies. It includes numerous case studies from around the world and plentiful pedagogical features to aid student learning.

The second edition:
- Contains updated chapters throughout to form a complete and current overview of food and wine tourism
- Reviews new emerging destinations and food and wine tourism from a business perspective
- Includes new global case studies discussing aspects such an Indian wine, Scottish whisky, and Austrian chocolate tourism.

If food and wine tourism is well planned, managed, and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.

1. The spirit of a place on a plate
2. The environment: Tools of the Trade
3. Tourists on the Food and Wine Trail: Who are they?
4. Transforming a Terroir into a Tourist Destination
5. The Supply Side: the Actors Involved in Food and Wine Production
6. Food and Wine Tourism Best Practice: Case Studies from Around the World
7. Supply Operators in the Food and Wine Tourism Industry
8. Designing a Life Experience: Itinerary Planning and Organization
Conclusion

Erica Croce

Erica Croce teaches Food and Wine Tourism and Geography at the University of Gastronomic Sciences, Pollenzo, Italy.

Giovanni Perri

Giovanni Perri teaches Food and Wine Tourism and Geography at the University of Gastronomic Sciences, Pollenzo, Italy.