Adventure Tourism and Outdoor Activities Management

A 21st Century Toolkit

April 2019
More details
  • Publisher
  • Published
    15th April 2019
  • ISBN 9781786390868
  • Language English
  • Pages 256 pp.
  • Size 7.5" x 9.625"
  •    Request Exam Copy

An essential resource for those wishing to understand the key factors behind the operation of an adventure tourism company and how to be able to deliver a profitable as well as a sustainable product. It discusses important factors such as how the use of technologies and the current importance of environmental impacts and climate change are areas that are key to adventure tourism firms. To remain profitable companies need to address these issues along with the important elements of risk and safety.

Key features include:
- Industry Perspective case studies
- Sustainable Adventure Tourism Developments
- Management of Products and Customers

Created from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both university courses on adventure tourism and outdoor recreation as well as those working within the industry.

Part I:
1: Adventure tourism
2: Globalisation of adventure tourism
3: Research in adventure tourism
4: Customer profile
5: Product development
6: Management issues
7: Risk and safety management
8: New adventure old adventure
9: Cultural perspectives on adventure tourism
10: Adventure life styles
11: Sustainability in adventure tourism
Part II: Case Studies
12: Altruistic Adventure Voluntourism: help manage the park you visit
13: Adventure Tourism: In the Four Different Worlds of Ecuador
14: I came to enjoy Iceland and arrived at Þingvellir" / "Þingvellir, where am I again?"
15: Why Will You Get Out Of Bed Each Morning
16: Female Surfer and Head of the Surf Academy, Snowdonia’s WaveGarden
17: James’s Experience: Being an Outdoor Instructor
18: Kingsurf, Cornwall: My Path to Adventure

Ian Jenkins, PhD

Dr. Ian Jenkins is a geographer who has worked in the tourism and leisure industries for the last twenty seven years as a researcher, senior lecturer, consultant and director of several research units. His work has resulted in numerous publications including industry reports, conference papers, academic articles and book chapters; he has also been a peer reviewer for journal articles. Some of the research projects he has been involved with have resulted in legislative change and improved industry standards. In addition, he has undertaken work for prestigious organizations such as UNESCO, British Council, British Standards Institute, Health and Safety Executive, VisitWales and CEN. His research and consultancy expertise covers subjects such as: responsible/sustainable tourism, niche tourism development, risk and safety management and adventure tourism. Ian is currently an examiner for the University of South Wales and has recently been an external examiner for the University of Birmingham at both undergraduate and postgraduate level and also a PhD examiner at Cranfield University. Ian has been the co-editor of a special edition of the Laureate Hospitality Journal.