Tour Operators and Operations

Development, Management & Responsibility

Paperback
December 2017
9781780648231
More details
  • Publisher
    CABI
  • Published
    19th December 2017
  • ISBN 9781780648231
  • Language English
  • Pages 292 pp.
  • Size 7.5" x 9.625"
  • Images tables & figures
  • Request Exam Copy
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The package tour is still a key component of the tourism sector, but recently, these packages have changed from the traditional "sand, sun, and sea" to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent economies of the world has been witnessed.

With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International cases studies are included throughout.

"I am very, very impressed....the content flows beautifully and is therefore very easy to keep up with. The authors introduce, discuss and develop the main points with great clarity and consistently good supporting examples....this is a 'must have' text."

Dr. Paul Fallon, Senior Lecturer in Tourism, Hospitality and Events, University of Central Lancashire

1: Introduction
2: The Package Holiday and the Rise of the Tour Operator
3: The Operating Environment
4: Product Development
5: Small and Medium-sized Tour Operators
6: Customer Service
7: Financial Planning: Pricing the Package
8: Tour Operators and Key Travel Regulations
9: Distribution (Place)
10: Marketing
11: Human Resources and Managing the Workforce
12: Crisis Management
13: Challenges and Issues: A Look Ahead

Jacqueline Holland

Jacqueline Holland is at Northumbria University.

David Leslie

David Leslie has retired from his long standing position as Reader in Tourism at Glasgow Caledonian University, where he was instrumental in the development of tourism studies following on from the development of the introduction of the tourism degree at Leeds Metropolitan University. The recurrent theme in his scholarly activity and research has been tourism and the environment, which is manifest in a diverse range of publications including academic journals, research, and consultancy reports and also serving as a Specialist Witness on tourism at Public Enquiries, spanning over two decades. Since retiring from University life, he has continued to be active in the tourism field with research and writing, most notably his latest book on Responsible Tourism and spending a semester as Visiting Professor to the Collaborative Tourism Programme at Chengdu University.