Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Praise for the first edition:
“[W]ritten in a clear and simple style…(the volume) will be useful for undergraduate students. Robinson deserves to be congratulated.” - Annals of Tourism Research
“A useful book that gives a very good overview of what Operations Management entails.” - Tourism Society Journal
Introduction - Travel and Operations Management
1. Logistics and Supply Chain Management in Travel Operations
2. Business Planning & Strategy
3. Business Development
5. Human Resources
7. Financial Management
9. Travel, Society & Culture
10. Crisis Management and The Future of the Travel Industry
11. Career Development Skills and Strategies in the Travel Industry
Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects.
Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.
He is a member of the Tourism Society and the Tourism Management Institute, and a fellow of the Institute for Travel and Tourism Management (and a member of the ITT Education and Training Committee). He is also a Principal Fellow of the Higher Education Academy.
Paul Fallon is at the University of Wolverhampton, UK.
Harry Cameron is at the University of Wolverhampton, UK.
John C. Crotts is a Professor and former founding director then chair in the Department of Hospitality and Tourism Management in the School of Business at the College of Charleston. Prior to this position, he lectured in the Advanced Business Program on tourism subjects at Otago University, Dunedin, New Zealand and was Director of the Center for Tourism Research and Development at the University of Florida. His research encompasses the areas of economic psychology, tourism marketing and sales strategy, and management of cooperative alliances. In 2011, he was ranked 33rd in research productivity worldwide in the top 6 hospitality and tourism management journals between 2001-2009 by Park, Phillips, Cantor and Abbott, and was recognized by Pearce as one of the 10 most influential scholars in tourism, marketing and psychology. In addition to serving as the founding editor of the International Journal of Culture, Tourism & Hospitality Research, he also serves on the editorial boards of 12 tourism research journals including the Journal of Travel Research, the Journal of Business Research, and the Journal of Travel and Tourism Marketing.