Operations Management in the Travel Industry Edition 2
28th March 2016
- ISBN 9781780646114
- Language English
- Pages 376 pp.
- Size 7.5" x 9.625"
- Request Exam Copy
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Praise for the first edition:
“[W]ritten in a clear and simple style…(the volume) will be useful for undergraduate students. Robinson deserves to be congratulated.” - Annals of Tourism Research
“A useful book that gives a very good overview of what Operations Management entails.”- Tourism Society Journal
Introduction - Travel and Operations Management
1. Logistics and Supply Chain Management in Travel Operations
2. Business Planning & Strategy
3. Business Development
5. Human Resources
7. Financial Management
9. Travel, Society & Culture
10. Crisis Management and The Future of the Travel Industry
11. Career Development Skills and Strategies in the Travel Industry