As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
Section I. Introductions
Section II. Scales by category
Scales focusing on individual behavior (motivation, satisfaction, performance, benchmarking, involvement, decision making, benefits – sought, values, lifestyle / segment typologies and the like)
Scales examining community and impact issues (IMPAC scales, NEP)
Scales examining inter organization and firm issues
Scales examining human resource issues
Scales examining natural / cultural resource use issues
Scales examining cross-cultural issues
Scales examining benefits of tourism and quality-of-life scales and the like. Section III: ConclusionSubject Index
Dogan Gursoy is at Washington State University.
Muzaffer Uysal is a professor and chair in the Department of Hospitality and Tourism Management, Isenberg School of Management at University of Massachusetts. He is a member of International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-founder of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of more than ten journals, including Journal of Travel Research and Annals of Tourism Research. He has authored and co-authored numerous articles, monographs, and several books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, experience value in tourism, tourism-related scales, and management science applications in tourism and hospitality. Dr. Uysal has received a number of awards for research, excellence in international education, teaching excellence, and best paper awards. His current research interests focus on tourism demand/supply interaction, tourism development, and quality-of-life research in tourism.
Ercan Sirakaya-Turk is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr. Turk worked at Texas A&M and Pennsylvania State Universities. He received his Ph.D. and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/contracts exceeding $1million USD. Dr. Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes.
Yuksel Ekinci is at Oxford Brookes University.
Seyhmus Baloglu is at University of Nevada.