Garden Centre Management

Paperback
November 2015
9781780643090
More details
  • Publisher
    CABI
  • Published
    16th November 2015
  • ISBN 9781780643090
  • Language English
  • Pages 200 pp.
  • Size 6.75" x 9.5"
  • Request Exam Copy
$77.25
Hardback
November 2015
9781780643083
More details
  • Publisher
    CABI
  • Published
    16th November 2015
  • ISBN 9781780643083
  • Language English
  • Pages 200 pp.
  • Size 6.75" x 9.5"
  • Request Exam Copy
$165.80

Garden center management has professionalized in recent years as garden centers have become more highly-developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden center managers and professional courses in garden center management. It provides a practical approach backed up by management theory. The text covers consumer behavior, staff management, stock management, marketing and productivity.

Acknowledgements
1. Position
2. Consumer behaviour
3. Customer care
4. Marketing
5. Managing the team
6. Developing staff
7. Managing safety and security
8. Stock management
9. Productivity
10. Future responsibilities
Index

Ken Crafer

Ken Crafer is an independent consultant in the UK.