Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.
-Visiting gardens is one of the most popular tourism activities today, around the world.
-Broad coverage of the field, including the history of garden visitation, tourist motivations, management and marketing of gardens for tourism purposes, and the future form and tourism based role of gardens.
-Discusses private garden visiting, historical garden tourism, urban gardens, and garden festivals, shows and events.
-Author is an internationally renowned expert in this field of tourism.
"Richard Benfield 'tells a good story.' And he tells a good story about a great subject: plants, gardens, and why people visit them…Garden Tourism is a treasure trove of information, a valuable contribution."Susan Lacerte, Executive Director, Queens Botanical Garden, Adjunct Faculty, Farmingdale State College
"For botanical garden directors, public and private park professionals, festival organizers, and garden tour organizers like me, it’s the first academic look into the audiences, their behaviors and their economic impact…Dr. Richard Benfield has produced the ultimate guide to horticultural tourism."Jim Charlier, past President of Garden Walk Buffalo, co-founder of the National Buffalo Garden Festival, and advertising and marketing professional
"Dr. Richard Benfield’s book is a must-have for students, marketing and communications professionals, journalists, and anyone working in public gardens management. He performs a deep investigation into what attracts, motivates, and drives visitors to come to gardens… It is an easily readable book that is packed with current statistics and facts from someone who is a recognized master in a field that is just beginning to bloom!"Casey Sclar, Ph.D., Executive Director, American Public Gardens Association
Chapter One: Introduction
Chapter Two: A History of Gardens and Garden Tourism
Chapter Three: Gardens and Gardening Today
Chapter Four: A World Garden Survey
Chapter Five: The Multiple Roles of Gardens and the Importance of Indoor Flower Shows
Chapter Six: Garden Festivals
Chapter Seven: Managing the Garden
Chapter Eight: Tourists in the Garden
Chapter Nine: Problems and Issues in Gardens Today
Chapter Ten: Reflections on the Future of Garden Tourism