Data Visualization for Business Decisions Edition 3

A Laboratory Manual

Paperback
July 2020
9781683925958
More details
  • Publisher
    Mercury Learning & Information
  • Published
    1st July
  • ISBN 9781683925958
  • Language English
  • Pages 150 pp.
  • Size 7" x 9"
$49.95
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June 2020
9781683925934
More details
  • Publisher
    Mercury Learning & Information
  • Published
    16th June
  • ISBN 9781683925934
  • Language English
  • Pages 150 pp.
  • Size 7" x 9"
$129.95
E-Book (ePub)
June 2020
9781683925941
More details
  • Publisher
    Mercury Learning & Information
  • Published
    16th June
  • ISBN 9781683925941
  • Language English
  • Pages 150 pp.
  • Size 7" x 9"
$34.95

This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.

Features:

  • Includes eighteen labs, three for each of the six major dimensions of data visuals: Story, Signs, Purpose, Perception, Method, and Charts
  • Uses a comprehensive RAIKS (Rapid Assessment of Individual Knowledge and Skills) survey to judge readers’ progress before and after using the text
  • Provides a capstone exercise to review the aggregate analysis and final results for the two analyzed charts
  • Companion files that include video tutorials and all of the sample files and templates used in the book's examples

1: The Labs
2: The Case Study
3: The Analysis Tool
4: Story
5: Signs
6: Purpose
7: Perception
8: Method
9: Charts
10: Case Study Document
11: Case Study Solution
Appendix
References
Index

Andres Fortino

Andres Fortino, PhD holds an appointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has           published ten books and over 40 academic papers, and has received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures. 

RAIKS, Rapid Assessment of Individual Knowledge and Skills, qualitative analysis, business communication