Consumer Psychology of Tourism, Hospitality and Leisure

Volume 1
December 1999
More details
  • Publisher
  • Published
    1st December 1999
  • ISBN 9780851993225
  • Language English
  • Pages 400 pp.
  • Size 6.75" x 9.25"

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

A. G. Woodside

A. G. Woodside teaches at Boston University.

G. I.  Crouch

G. I.  Crouch is at La Trobe University, Australia.

J. Mazanec

J. Mazanec teaches at Vienna University, Austria.

Martin Oppermann

Martin Oppermann teaches at Griffith University, Australia.

M. Sakai

M. Sakai is at the University of Hawaii.