Agro-food Marketing

Paperback
February 1997
9780851991443
More details
  • Publisher
    CABI
  • Published
    1st February 1997
  • ISBN 9780851991443
  • Language English
  • Pages 512 pp.
  • Size 6.875" x 9.75"
$105.00

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

Daniel I. Padberg

Daniel I. Padberg

Christopher Ritson

Christopher Ritson

Luis Miguel Albisu

Luis Miguel Albisu