Michael Lück is a professor in the School of Hospitality and Tourism, and associate director for the coastal and marine tourism research program at the New Zealand Tourism Research Institute, both at Auckland University of Technology, New Zealand. He is founding co-chair of the International Coastal & Marine Tourism Society (ICMTS). Michael has more than 10 years work experience in the tourism industry and his research interests include (marine) wildlife tourism, the cruise industry, ecotourism, interpretation and education on wildlife tours, the impacts of tourism, and aviation/transport. He has published in a number of international journals, is founding editor-in-chief of the academic journal Tourism in Marine Environments, Associate Editor of the Journal of Ecotourism and Human Dimensions of Wildlife, and editorial board member of Marine Policy and Frontiers. Michael has edited or co-edited ten volumes on ecotourism, marine and polar tourism, events and low cost airlines, as well as the Encyclopedia of Tourism and Recreation in Marine Environments (CABI), and co-authored the introductory text Tourism (CABI).