Marcus Goncalves, PhD
About
Marcus Goncalves, Ph.D., Ed.D, is a Professor of the Practice and Coordinator of the Global Marketing Management program at Boston University MET and an international management consultant with over 30 years of experience in the U.S., Latin America, Europe, the Middle East, and Asia. He regularly lectures on market research methods at the graduate level and is heavily immersed in research in his field. He has several books and peer-reviewed papers published.
Author's Books
Market Research and Analysis
Methods, Design, and Data
E-Book
E-books are now distributed via RedShelf or VitalSource
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$79.99
