Norman Hart MSc FCIM FIPR FCAm was an international consultant, lecturer and author on marketing, advertising and public relations. His books included The CIM Marketing Dictionary, Strategic Public Relations, The Practice of Advertising and Industrial Marketing Communications. He was a visiting fellow of both Bradford and Leeds Metropolitan Universities, a Course Leader at Henley Management Centre and a member of the faculty of the Chartered Institute of Marketing. He was the first Professor of Public Relations in the United Kingdom. His clients included IBM, the European Union, BT, the Department of Employment and COI. Norman Hart was for ten years the Director of the CAM Foundation (Communications Advertising and Marketing), the national examination and accreditation body for marketing communications studies and qualifications, and consultant editor of Marketing Week, Admap and PR Week. His involvement in education extended to lecturing at Ashridge, Sunridge Park, Durham University and London Business School, where he was Course Director in Public Relations. He was a Unilever marketing manager and MD of an advertising agency. He was also Chairman of IPRF (International Public Relations Foundation) and President of IAMA (Incorporated Advertising Management Association).