John Koldowski is a Professor and Foreign Expert within the School of Tourism at Leshan Normal University (LSNU). He is a researcher and educator across a number of areas, including the responsible and sustainable development of mountain-area tourism, rural tourism development and the development of metrics for the better measurement of the impact of tourism in fragile areas and on the intangible assets of tourism. Prior to joining LSNU, John was with the College of Innovation at Thailand’s Thammasat University, and a founding member of the Tourism Action Group (TAG) at the same institution. He was also part of the Secretariat for the PATA Thailand Chapter for a number of years, while living and working in Thailand. Before entering academia, he was Deputy CEO of PATA, where over a fifteen-year span he came to be regarded as one of the travel and tourism sector’s leading analysts. He still maintains his relationship with PATA through his appointment as a special advisor to the CEO.