Alexandra Kenyon

Alexandra Kenyon is a certified member of the Market Research Society and member of the Institute of Hospitality. Through her research and enterprise activities she has a national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organizations such as Meeting Professionals International (Dallas, TX) to investigate the corporate social responsibilities policies of events organizations; Welcome to Yorkshire to ascertain the economic impact the Tour de Yorkshire has on the region; Leeds City Council to recommend change for problem and at risk gamblers in Leeds; and National Pubwatch (UK) to reduce crime and disorder in and around pubs and bars. These organizations funded research projects which enabled the generation of new, cross-cultural, and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs. Her findings have been disseminated through white papers, business strategy reports, key note speaker presentations at conferences and educational work packages. Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behavior Erasmus Network) with 30 European universities to investigate alcoholic and non-alcoholic consumption patterns across Europe using new methodologies such as picture-based questioning.