Ahmad Jamal


Ahmad Jamal is actively involved in conducting academic research in marketing related areas. He has considerable experience in teaching and research and has established a significant reputation nationally and internationally within his area of specialism. Jamal's areas of research include consumer behavior, ethnic marketing, branding and applications of self-concept. Jamal has published widely in acclaimed academic journals, and has reviewed for a number of academic journals including the European Journal of Marketing, Journal of Strategic Marketing, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Global Business Advancement.

Author's Books