Alan Clarke currently works at the University of Pannonia, in Hungary and has had a significant role in establishing the English versions of the full undergraduate and Masters programs. He has a wide range of research and consultancy experience in tourism planning, strategy and sustainable development. He has published widely in sustainable tourism, cultural heritage, community festivals and events, religious tourism and semiotic understandings of these developments. His current research focuses on aspects of governance and stakeholder involvement. He has adopted the Balaton and its cultures as a favorite place, warmed by the sun, refreshed by the waters and challenged to know more about the wines of the region.