Ingibjörg Sigurðardóttir is an assistant professor and the head of the department of Rural Tourism at Hólar University, Iceland. Her educational and practical background is in management and business administration, tourism, equine science and agriculture. Her recent research focuses on horse events and equestrian tourism. She has published in international and domestic journals and books on tourism, events, horses, and business. She has written and published different kinds of teaching material for university level and practical handbooks for business operators, both individually and with international co-authors. She has led research- and business development projects and participated in organizing international seminars and conferences on horses and tourism. She is an accredited young horse trainer within The Icelandic Horse Trainers Association, a horse breeder and an owner of a horse transport business.