RIVER PUBLISHERS IS AN INTERNATIONAL PUBLISHER THAT PUBLISHES RESEARCH MONOGRAPHS, PROFESSIONAL BOOKS, HANDBOOKS, EDITED VOLUMES AND JOURNALS WITH FOCUS ON KEY RESEARCH AREAS WITHIN THE FIELDS OF SCIENCE, TECHNOLOGY AND MEDICINE (STM).

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The Business Plan Reference Manual for IT Businesses

Hardback
December 2018
9788770220392
More details
  • Publisher
    River Publishers
  • Published
    27th December 2018
  • ISBN 9788770220392
  • Language English
  • Pages 200 pp.
  • Size 6.125" x 9.2"
$115.00
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December 2018
9788770220385
More details
  • Publisher
    River Publishers
  • Published
    14th December 2018
  • ISBN 9788770220385
  • Language English
  • Pages 200 pp.
$86.25

The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students who intend to launch a start-up business in the IT field. It offers a practical view of the process of modeling, designing and developing an IT start-up and can be used by entrepreneurs who wish to launch their own start-up. 

The chapters cover: marketing plans and market; financial and investment plans; and economic-financial projections. 

Foreword
Introduction and Contextualization
Chapter I - Business Concepts
Chapter II - Marketing Plan
Chapter III - Operational Plan
Chapter IV - Financial Plan & Viability Analysis
Chapter V - Prototype Description
Conclusions and Future Research Topics
Bibliography
Annex I – Porter 5 Forces
Annex II – SWOT
Annex III – Industry Strategy Canvas
Annex IV – Business Model Canvas
Annex V – Financial Plan

Fernando Almeida

Fernando Almeida is with University of Porto and INESC TEC, Portugal.

Jose Santos

Jose Santos is with Polytechnic Institute of Porto and ISP Gaya, Portugal.