Sales Strategy for Business Growth

July 2013
More details
  • Publisher
  • Published
    22nd July 2013
  • ISBN 9781854187963
  • Language English
  • Pages 212 pp.
  • Size 5.5" x 8.25"
  • Images exercises & figures

It is essential that the key players in a business understand how to get the best out of their sales operation and sales people to ensure that they maximize every sales opportunity.

Sales for Business Growth will help owners and managers to achieve these goals through increasing the sales performance of the company. The book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented successfully.

If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people and that will increase your company’s sales and profitability!

“Julian Clay understands how to get to the core sales issues and provide solutions for good decision making leading to better results.”

Nik Askaroff, Chief Executive - , EMC Management Consultants, Ltd

“Martin Clay’s ability to produce and then implement a practical sales strategy in a pragmatic manner will be a great help to owner-managers and directors.”

Graham Rees, Managing Director - , Capital International Staffing Ltd

“This book provides a ‘one stop shop’ for any business to identify where it is in the sales process, how to review its people and improve their performance.”

Kathleen King, Sales Academy Logistics Manager - , Antalis McNaughton Ltd.

Julian Clay

Julian Clay has a BSc (Hons) degree in Psychology and Business Studies. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team. He is the author of Successful Selling Solutions, as well as the co-author of The Sales Manager’s Desktop Guide, Sales Strategy for Business Growth and The Mobile Boardroom (Thorogood Publishing).

Martin Clay

Martin Clay has an MBA and has worked in a sales environment for over 20 years. This has included key roles at world-class organizations such as Xerox and Panasonic. He was also part of the sales team at Capital Software when it was recognized by The Independent on Sunday awards. This award confirmed Capital Software as one of the United Kingdom’s 50 Fastest Growing Companies. In addition to a successful sales career, Martin writes and delivers business start-up training courses. He also teaches Business Studies and Economics and lectures with the Open University Business School.