Niche Marketing for Coaches

A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

August 2007
More details
  • Publisher
  • Published
    21st August 2007
  • ISBN 9781854184832
  • Language English
  • Pages 248 pp.
  • Size 6.25" x 9.5"

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

As you read through the pages, you’ll discover how to:
• Identify your own, personal niche
• Use the marketing techniques which work best for coaches
• Anticipate your prospective clients’ wants and needs
• Work with coaching tools and models when planning your marketing strategy
• Set your coaching rates and put packages together
• Win business from individuals, sole traders, and large organizations
• Write press releases, brochures, websites, sales letters
and much, much more

"Essential reading for anyone who's serious about running a life coaching, executive coaching or business coaching practice."

Jonathan Jay, founder of The Coaching Academy

"A highly recommended resource book that all coaches should own. This book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book and it has changed the way that I now approach marketing as a coach."

Grant Willcox, 2Excel Coaching

"Hannah McNamara is a successful coach who has the rare quality of actually walking her talk. In her informative new book she shares her secrets of success. A must read for all coaches."

Caroline Shola Arewa, Health and Success Coach

"This book needs to be in the hands of every coach. Hannah is a master marketeer and knows exactly what coaches need to grasp about the business they love . . . A must read for all coaches who refuse to settle for mediocrity and are going for the gold . . . At last a coaching book about marketing know-how!"

Shilpa Unalkat, author of Corporate Head, Spiritual Heart

Introduction; 1) Using Coaching Tools; 2) Choosing Your Niche; 3) Positioning; 4) Pricing; 5) Your Marketing Message; 6) Networking; 7) Public Relations (PR); 8) Public Speaking; 9) Getting Started on the Internet; 10) Other Marketing Methods; 11) Asking for the Business!; 12) Creating Your Marketing Plan; 13) Making It Happen; The Coach Files; Suggested Reading; Are You a Member Yet?

Hannah McNamara

Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website