BUSINESS BOOKS AND REPORTS
Mastering Marketing Edition 2
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.
It is ideal for those working in marketing for the first time, managers in other functions—i.e. finance, HR, production—who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
1) The Power of Marketing—Effectiveness is More Important Than Efficiency; The Law of Supply and Demand; 2) How Marketing Works; 3) Introducing the New Marketing Mix: the Marketing Tools (The Four or Five P’s); The Product; Distribution: Your Route to Market; Marketing Communications and Promotions; Marketing Pricing; 5) The Marketing Plan; 6) The Marketing Audit—Deriving Foundations for a Marketing Strategy; 7) Getting the Feedback; Appendix: Planning a Campaign; Index.