Gurus on Business Strategy

June 2003
More details
  • Publisher
  • Published
    1st June 2003
  • ISBN 9781854182623
  • Language English
  • Pages 232 pp.
  • Size 6.25" x 9.25"
  • Images 26 illus, tables and figures

Here is a one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarizes all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyse the pro's and con's of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you to develop your own strategy.

More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much braoder grasp of the subject against which to develop your own business.

Introduction: What have the strategy gurus got to tell us?; 1 A TASTER OF THE GURUS: Introduction; What is strategy?; Understanding the external environment; Understanding competitive advantage; Strategic options and decision-making; Implementation; Learning and control; Conclusion; 2 KEY STRATEGIC CONCEPTS: Introduction; The key concepts; 3 THE BUSINESS STRATEGY GURUS: Igor Ansoff (a major guru); Chris Argyris; Christopher Bartlett and Samantha Ghoshal (major gurus); G Bennett-Stewart; Blackadder; Boston Consulting Group; Cliff Bowman; Braybrooke and Lindblom; Campbell A and Goold (major gurus – despite being in the UK); Alfred Chandler (a major guru); A De Geus; Eliyahu Goldratt; Robert Grant; Tony Grundy (the alternative guru – the author); Gary Hamel and S K Prahalad (major gurus); Charles Handy (a major guru – and from the UK); P Haspeslagh and D Jemison; Gerry Johnson and Kevin Scholes (UK gurus); Rosabeth Moss Kanter (a major guru); Kaplan and Norton (major gurus); Kurt Lewin (a major guru – albeit a long time ago); P Lorange and J Roos; Henry Mintzberg (a major guru); Ian Mitroff; Kenichi Ohmae; R T Pascale (a major guru); Tom Peters (a major guru); Nigel Piercy; Michael E Porter (a major guru); J B Quinn; Alfred Rappaport; Peter Senge (a major guru); A Slyvosky; J C Spender; E Stalk; Sun Tzu (a major guru, now deceased); David Ulrich (a major guru); P Wack; Jack Welch (a major guru); George Yip; 4 CHAMPNEY’S HEALTH RESORT AND THE BUSINESS STRATEGY GURUS: Introduction; Background; Strategic analysis; Strategic choice; Implementation; Champney’s strategic breakthroughs; Implementing the strategic breakthroughs; A summary of Champney’s strategic change breakthroughs; Key lessons from the Champney’s case; Champney’s–Some options for competitive strategy; Organisational strategy–Options; Case postscript; Conclusion; Summary of key points; 5 MARKS & SPENCER AND THE BUSINESS: strategy gurus; Introduction; Marks & Spencer–The position mid-1990s; Marks & Spencer--Recipes for success; Marks & Spencer–The position 1997–2001; Marks & Spencer–Turning to the future; Conclusion; 6 CHECKLISTS FOR MANAGING STRATEGY: Introduction; Organic business development strategies; New product strategies; New market strategies; Selling more to existing customers; New value-creating activities; New distribution channel strategies; New technologies; Strategic and financial planning processes; Restructuring strategies; Information systems strategy; Management buy-out strategies; Alliance and joint venture strategies; Setting strategy and objectives; Acquisition evaluation; Negotiating the deal; Integration; Operational strategies; Conclusion; 7 CONCLUSION–GURUS AND THE FUTURE; References.

Tony Grundy

Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.