Thorogood Reports Series Read Description

Selling Skills for Professionals

Spiral bound
July 2000
More details
  • Publisher
  • Published
    14th July 2000
  • ISBN 9781854181794
  • Language English
  • Pages 218 pp.
  • Size 8.25" x 11.75"

This essential Report has been compiled to guide the professionals through the fundamental knowledge and skills needed for effective selling.

Introduction; Research results; What is selling?; Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; Selling frameworks and models; Selling skills; Competitive tendering; Account management; Company wide issues on selling.

Kim Tasso

Kim Tasso is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience. Her clients include The Law Society, Olswang, Weatherall Green & Smith and Osborne Clarke.