Thorogood Reports Series Read Description
Selling Skills for Professionals
14th July 2000
- ISBN 9781854181794
- Language English
- Pages 218 pp.
- Size 8.25" x 11.75"
This essential Report has been compiled to guide the professionals through the fundamental knowledge and skills needed for effective selling.
Introduction; Research results; What is selling?; Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; Selling frameworks and models; Selling skills; Competitive tendering; Account management; Company wide issues on selling.