Thorogood Reports Series Read Description

Insights into Understanding the Financial Media

An Insider's View

Spiral bound
September 1998
9781854180834
More details
  • Publisher
    Thorogood
  • Published
    1st September 1998
  • ISBN 9781854180834
  • Language English
  • Pages 74 pp.
  • Size 8.25" x 11.75"
$195.00

This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.

Newspaper history of the United Kingdom
Newspapers today
How a newsdesk works
Broadcast media
Conclusion
Appendix 1
Appendix 2

Simon Scott

Simon Scott joined Edelman Public Relations Worldwide in November 1995. He started his career in publishing and was Chief Editor at Cassell, and Editorial Director of Harrap, working in London and New York. At Edelman he contributes as a specialist on print and broadcast media to a variety of major corporate accounts. Working on projects that have included the Acropolis investor's battle; the Apollo Leisure group's reopening of the Lyceum Theatre, and Saudi Aramco's annual crisis simulation exercises. In addition, he has worked on corporate financial media relations for United Parcel Service, Commercial Union, UK Yellow Pages, Peregrine Investment Holdings, McGraw-Hill and the Management Consultancy Division of Coopers & Lybrand.