BUSINESS BOOKS AND REPORTS
The A to Z of Public Advocacy
This is the definitive book on how to argue your case in the public or political arena. These days more and more people find themselves campaigning in an increasingly competitive environment. That means establishing clear and realistic objectives, aiming at the right target, and developing strategies, tactics and a programme of activities that will work.
Campaigning is a practical guide based on a unique track-record of success, a must for everyone who has a case to argue and a will to win.
Part One: The principles
Advocate in the court of public opinion
Part Two: The practice
The A to Z of public advocacy
Part Three: The results
Case history: Clear
Case history: Parents against tobacco
Case history: Crossrail.