99 Tips for Creating Simple and Sustainable Educational Videos

A Guide for Online Teachers and Flipped Classes

April 2020
More details
  • Publisher
    Stylus Publishing
  • ISBN 9781642670851
  • Language English
  • Pages 216 pp.
  • Size 6" x 9"
April 2020
More details
  • Publisher
    Stylus Publishing
  • ISBN 9781642670844
  • Language English
  • Pages 216 pp.
  • Size 6" x 9"
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April 2020
More details
  • Publisher
    Stylus Publishing
  • ISBN 9781642670868
  • Language English
  • Pages 216 pp.
  • Size 6" x 9"
April 2020
More details
  • Publisher
    Stylus Publishing
  • ISBN 9781642670875
  • Language English
  • Pages 216 pp.
  • Size 6" x 9"

The research is clear: online learning works best when faculty build regular, positive, and interactive relationships with students. A strategy that helps forge such a relationship is the use of videos. Student satisfaction and course engagement levels also increase with the use of instructor-generated videos – the subject of this book. 

Beginning by outlining the different types of videos you can create, and what the research says about their effectiveness, Karen Costa explains how they can be designed to reinforce learning, to align with and promote course outcomes, and to save you time across your courses. She then describes how to create successful videos with commonly available technologies such as your smartphone, and without a major investment of time, demonstrating the simple steps she took to develop her bank of videos and build her confidence to deliver short, straightforward learning aids that are effective and personal.

Embedded QR codes in the text enable you to view sample videos and screencasts that bring the book’s advice to life as you read.

If you’ve been wanting to include videos in your teaching but haven’t found the time or confidence, this book will help you to develop a simple and sustainable video development process, supporting both your success and the success of your students.

"No green screens and expensive software here in Karen Costa's inspiring new book; instead, this is a hands-on, let's-go practical guide to using the tools you already have (webcam or phone) so that you can humanize your courses with video. As Karen's examples show, even just a minute or two of video can make a big impact. So if you're looking for creative new ways to connect with your students, you've come to the right book. Highly recommended for teachers and instructional designers in all fields. Bravo, Karen!"

Laura Gibbs, Online Instructor - University of Oklahoma

"Reading Karen Costa’s 99 Tips is like spending time with a knowledgeable, encouraging, and fun colleague – the one you would turn to when you want to get started with video or improve your practice. Costa explores technical, pedagogical, and even emotional aspects of creating videos – this guide makes the process seem entirely doable. She makes the case that video enhances the experience of students and teachers alike. 99 Tips is an accessible and motivating read!"

Harriet L. Schwartz, PhD, author of Connected Teaching: Relationship, Power, and Mattering in Higher Education

“Reading 99 Tips For Creating Simple and Sustainable Educational Videos is like sitting down with an old friend and learning all of her best strategies for producing video content that will both help and motivate students in their learning. I loved the simplicity and practicality of Costa’s suggestions and think that this is the perfect book for instructors who want to dip their toes in the video production waters, but are not sure where to start.”

Kathryn E. Linder, Executive Director of Program Development - Kansas State University Global Campus


Part One: Why Videos Will Work for You and Your Students
1) Be Part of a Movement
2) Recognize Your Power
3) Build Relationships with Your Students
4) Make Students Happy
5) Have Fun
6) Get Connected
7) Save Time
8) Expand Students’ Self-Efficacy
9) Increase Comprehension of Course Concepts

Part Two: Aligning Video Content with Instructional Goals
10) Determine Your Instructional Goals
11) Review My Example Goals: Humanity, Instruction, Clarity
12) Show Your Humanity
13) Explain a Concept
14) Clarify a Task or Navigation
15) Tell a Story
16) Get Their Attention
17) Make a Mini-Lecture
18) Take Students on a Tour
19) Use Graphic Organizers to Connect Ideas
20) Welcome Week
21) Greet Students at Door
22) Play a Game
23) It’s Time for a Field Trip

Part Three: Guiding Theories and Research
24) Be Present with the Community of Inquiry (CoI) Model
25) Validate Your Students
26) Begin with Brains
27) Go the Distance
28) In This Together
29) Apply Aesthetic-Usability Effect
30) Fight Fear
31) Get Emotional
32) Cultivate Commonalities
33) Integrate Immediacy Cues
34) Know the Research

Part Four: Which Types of Videos Will Work Best for You?
35) Keep it Simple
36) Forget Hollywood
37) Satisfice
38) Create a Talking Head Video
39) Webcam or Phone?
40) Meet Your New Best Friend: Screencasts
41) Combine Screencasts with Talking Heads

Part Five: Video Timing and Course Placement
42) Use Course Announcements
43) Include Videos in Emails
44) Complement Course Discussions
45) Locate Videos within Course Content
46) Try On the Fly Videos
47) Share Videos with Individual Students
48) Use Videos in Graded Feedback
49) Flip Your Land-Based Classroom
50) Use Videos for Cancelled Land-Based Classes
51) Incorporate Videos into Land-Based Mid-Term and Final Reviews

Part Six: Setting the Stage
52) Find Decent Lighting
53) Take a Look Behind You
54) Keep the Camera Lens Level with Your Face
55) Use a Microphone
56) Will You Brush Your Hair?
57) Reduce Background Noise

Part Seven: Presentation Tips
58) Don’t Use a Script
59) Don’t Read Slides
60) Make Eye Contact
61) Perfect Your Posture
62) The Camera Will Eat Your Energy
63) Keep it General
64) Brevity is the Order of the Day
65) Allow Extra Time at First
66) Explain the Video’s Relevance
67) Break Some Eggs

Part Eight: Using PowerPoint in Your Videos
68) Telling Isn’t Teaching
69) Apply Basic Design Principles
70) Use Your Slides to Present Ideas, Not as Speaker Notes
71) Understand the Neuroscience of PowerPoint
72) Complement Your PowerPoint-Based Lectures with Structured Notes

Part Nine: Is Being On-Camera for Everyone?
73) Take the Wool Sweater Test
74) Practice Makes Perfect
75) Are You a Deer in the Headlights?
76) Try Screencasts with Audio Only
77) Get Animated
78) A Special Note for Marginalized Individuals: Safety, Security, and Social Change

Part Ten: Sharing Videos with Your Students
79) Consult First
80) Share Via Your Learning Management System
81) Use YouTube
82) Note the Video’s Length for Students
83) Try this Simple and Sustainable
Recording and Sharing Tool
84) Create a YouTube Playlist
85) Caption Your Videos
86) Discover Universal Design for Learning (UDL)

Part Eleven: Building Your Video Creation Practice
87) Keep a Teaching Journal
88) Develop a Plan
89) Prioritize Your Plan
90) Help! Priorities Are Hard
91) When in Doubt, Create a Welcome Video
92) Focus on the Positives
93) Seek Support

Part Twelve: Practice Exercises
94) It’s Storytime
95) Say a Tongue Twister
96) Persist Past a Mistake
97) Tell a Joke
98) Make Music with Your Voice
99) Speak from Your Heart

About the Author

Karen Costa

Karen Costa has over fifteen years of higher education experience and formerly served as the Director of Student Success at Mount Wachusett Community College. She is a national presenter on brain-based teaching and learning through the National Institute for Staff and Organizational Development (NISOD). Karen is currently an adjunct faculty member teaching college success strategies to online students at multiple institutions. She is also involved in various faculty development initiatives including as a facilitator for Faculty Guild. She regularly presents on topics related to student and faculty success.

Karen is a staff writer for Women in Higher Education. Her writing has also appeared in Inside Higher Education, Philadelphia Inquirer, On Being, and Faculty Focus. Karen graduated with honors from Syracuse University with a Bachelor of Arts in Sociology. She holds a Master of Education in Higher Education from the University of Massachusetts-Amherst and a Certificate of Advanced Graduate Studies in Educational Leadership from Northeastern University. A proud lifelong learner, Karen will complete her Certificate in Neuroscience, Learning, and Online Instruction from Drexel University in 2020. Karen is also a certified yoga teacher and Level 1 Yoga for Arthritis teacher. She lives in Massachusetts with her family.

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