BOOKS FOR TEACHERS, ADMINISTRATORS, AND POLICYMAKERS IN HIGHER EDUCATION

Managing Your Professional Identity Online

A Guide for Faculty, Staff, and Administrators

Paperback
October 2018
9781620366691
More details
  • Publisher
    Stylus Publishing
  • Published
    29th October
  • ISBN 9781620366691
  • Language English
  • Pages 196 pp.
  • Size 7" x 10"
  • Images figures, tables & boxes
$29.95
Hardback
October 2018
9781620366684
More details
  • Publisher
    Stylus Publishing
  • Published
    29th October
  • ISBN 9781620366684
  • Language English
  • Pages 196 pp.
  • Size 7" x 10"
  • Images figures, tables & boxes
$95.00
Lib E-Book

Library E-Books

We have signed up with three aggregators who resell networkable e-book editions of our titles to academic libraries. These aggregators offer a variety of plans to libraries, such as simultaneous access by multiple library patrons, and access to portions of titles at a fraction of list price under what is commonly referred to as a “patron-driven demand” model.

These editions, priced at par with simultaneous hardcover editions of our titles, are not available direct from Stylus, but only from the following aggregators:

  • Ebook Library, a service of Ebooks Corporation Ltd. of Australia
  • ebrary, based in Palo Alto, a subsidiary of ProQuest
  • EBSCO / netLibrary, Alabama

as well as through the following wholesalers: The Yankee Book Peddler subsidiary of Baker & Taylor, Inc.

November 2018
9781620366707
More details
  • Publisher
    Stylus Publishing
  • Published
    9th November
  • ISBN 9781620366707
  • Language English
  • Pages 196 pp.
  • Size 7" x 10"
  • Images figures, tables & boxes
$95.00
E-Book
November 2018
9781620366714
More details
  • Publisher
    Stylus Publishing
  • Published
    9th November
  • ISBN 9781620366714
  • Language English
  • Pages 196 pp.
  • Size 7" x 10"
  • Images figures, tables & boxes
$23.99

In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space.

Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:

- craft strong online biographical statements for a range of platforms;
- prioritize where and how they want to represent themselves online in a professional capacity;
- intentionally and purposefully create an effective brand for their professional identity online;
- develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;
- regularly update and maintain an online presence;
- post appropriately in a range of online platforms and environments; and
- successfully promote their professional accomplishments.

Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

“Katie Linder’s background in faculty development shines through on every page, turning aspirational points about why one might be interested in social media into specific, pragmatic steps that one can easily implement.”

Jason Jones, Director of Educational Technology - Trinity College

“I found Managing Your Professional Identity Online to be a practical and compelling guide for building an online professional brand. This text pulls together the technical experience with the why and how-to of building an online professional presence and is a much-needed resource in the field. It fills a unique niche that has needed a publication like this.”

Jennifer H. Herman, Director, Center for Excellence in Teaching - Simmons College

Managing Your Professional Identity Online is pragmatic, practical, and offers an important set of tools and questions for academics to consider regarding online networked practices. The strength is the way the text provides a broad overview of a range of issues related to the development and management of an academic identity online. Linder covers a variety of topics – from the range of platforms and tools – to issues around accessibility, management, and knowledge of content creation and community building – that are important for higher education professionals in the digital age.”

Paul Eaton, Assistant Professor, Department of Educational Leadership - Sam Houston State University

“I found Managing Your Professional Identity Online to be a practical and compelling guide for building an online professional brand. This text pulls together the technical experience with the why and how-to of building an online professional presence and is a much-needed resource in the field. It fills a unique niche that has needed a publication like this.”

Jennifer H. Herman, Director, Center for Excellence in Teaching - Simmons College

Tables, Figures, and Boxes
Forward by Laura Pasquini
Preface: The Planting of a Seed
Acknowledgements
Introduction: Why Digital Identities Matter

1) What Makes a Strong Digital Identity?
2) Choosing Where to be Present Online
3) Evaluating Your Current Digital Identity
4) Choosing How to Represent Yourself Online
5) Tools for Updating and Managing Your Online Presence
6) Designing an Effective Digital CV or Resume
7) Building a Professional Website
8) Tweets, Updates, and Other Forms of Posting Online
9) Building and Engaging with Online Communities
10) Responding to Online Conflict
11) Strategies to Create and Share Content with Larger Audiences

Conclusion: Three Examples from Higher Education Professionals with Kevin Gannon, Lee Skallerup Bessette, and Anonymous
Glossary
References
Index

Kathryn E. Linder

Kathryn E. Linder is an avid writer and researcher with a passion for process and peeking behind the scenes at what it takes to be a successful academic. Currently, she hosts two weekly solo podcasts (You’ve Got This and The Anatomy of a Book), a weekly interview-based podcast (Research in Action), and a seasonal podcast (AcademiGig) co-hosted with Dr. Sara Langworthy. Katie also writes a weekly essay series.

Her most recent book is The Blended Course Design Workbook: A Practical Guide.

Katie is also the director of the Oregon State University Ecampus Research Unit and an associate editor for the International Journal for Academic Development. For the past several years, Katie’s work has focused on blended course design best practices, institutional supports for accessible online learning, and research literacy for scholarship of teaching and learning practitioners and distance education stakeholders. She speaks on topics related to writing and publication; creativity and productivity; self-promotion and personal branding, and teaching and learning with technology.

Currently, Katie is under contract for her fourth book Going Alt-Ac: A Guide to Alternative Academic Careers (co-authored with Kevin Kelly and Tom Tobin). She is also the editor of the Thrive Online series.